What’s the best way to get your blog posts noticed? You guessed it; you need to do online community research and use online community research software like Recollective Inc. It might sound intimidating at first, but this post will show you four simple ways that are easy and can be done in a short amount of time. Let’s dive into them!
1. Bring in Different Audiences
Different communities and audiences are the lifeblood of your blog. When you provide value to your readers, they’ll be more likely to come back for more or share your content with their friends. Community research is never a waste of time since it brings new eyes and engagement to your blog.
For example, if you run an MSP marketing blog, you should go to Facebook Groups relevant to your niche like “Managed Service Providers” or “Cloud Services.” Search for ones that have at least 500 members and take a look through their discussions. If they talk about managed services, see if your posts have been shared or talked about.
If not, you can always reach out to the administrator and suggest it. To make it easier, use online community research software to do all the hard work for you.
2. Find New Influential Clients
If you own a business that offers IT services or is even in charge of marketing for one, community research is a great way to find influential clients. Identifying early adopters and leaders of different groups will allow you to forge strong relationships with them. You can even reach out and ask if they need your services. Some of them might even be willing to provide testimonials for your website in exchange for a discount on their invoices.
3. Establish Yourself as an Expert
The more you know about your niche, the better equipped you’ll be to become an expert. You can list yourself in directories that businesses use like UpCounsel or even LinkedIn and show them how expert you are. People will surely contact you for advice if they see that others have vouched for you.
In addition, blogging about your expertise helps you establish yourself as an authority in the field. When people see that many people are reading and sharing your posts, they’ll want to know more about what you have to say. Plus, this way, people can contact you directly through your blog.
4. Expand Your Network
When you do community research, you’ll find people in different niches that you can cultivate relationships. You may not have the same goals, but perusing their posts and finding common ground is a great way to establish rapport. For instance, if they’re into online marketing, you can show your expertise by talking about specific tools or services that are relevant to them.
In the end, you’ll make new connections and bring in different perspectives to your research. There are all sorts of people out there, so don’t limit yourself to one niche.
Online communities are a great way to research what people think about your product or service. You must use the proper methods to avoid wasting time and money on incorrect assumptions. This blog post has discussed four ways to make the most out of online community research.
