When you are looking to generate new leads for your real estate business there are many valuable strategies that can be followed. One lead generation strategy that many people like to follow today is email marketing. When you use email marketing effectively, you will be able to reach a mass audience and provide valuable information about your business.
While email marketing can be a great strategy to follow, it does require some precision to be done well. There are a variety of best practices that should be followed to ensure you have a great email marketing campaign put forth.
1. Provide Good Information
When you are looking to establish a new email marketing campaign, one of the most important things that you need to do is make sure you are sending out good information. Many people make the mistake with their email marketing campaign of sending out information that is not necessary and is irrelevant. This can make each one of your emails feel like spam to the reader. Instead, you should fill up your emails with quality information that will add value to the reader. This will increase the likelihood that the emails will be read in the future.
2. Time it Well
Another mistake that many people make when they use email marketing as a form of advertisement is that they do not time the emails very well. There are many situations in which sending out an email makes sense. If you have recently closed some transactions, have updated information about the real estate market, or are simply starting a new fiscal quarter, sending an email makes perfect sense. However, poorly timed emails will likely be discarded.
3. Link with Other Programs
When you are looking to send out an email marketing email, one thing that you will need to do is make sure that you have it linked with some of your other technology programs. When you link it with another CRM program, such as Ixact Contact, you can be assured that you are incorporating the latest contact list and information that you have on file. This will ensure it is getting to all of your best leads and other contacts to maximize your sales and income potential.
4. Ask for Feedback
Many people make the email marketing mistakes of making the communication too one-sided. In these situations, the sender will send out an email that will only include outgoing information. A much better option would be to send an email that asks for feedback, asks questions, or encourages a response. This will greatly improve your chances of opening a line of communication.
5. Respect Wishes
The last thing that you will want to see when you send out an email is a request to be taken off of the list. While this is frustrating, it is always best to respect the wishes of all people on your list. If you do not do this, it could end up being damaging to your reputation. Further, you will no longer pay to send emails to uninterested people.
