In real estate, going the extra mile for your clients never hurts. It shows that you care, but it also helps build your profile in the sector. Of course, an extension of this effect is that you will attract many clients down the line. Marketing will be the area to focus on the most in this regard.
Modern real estate marketing requires you to add a personalized touch to your business efforts. This sentiment is especially true for those who work in commercial real estate. The ability to sell a property, or another living arrangement, depends on how well you advertise it.
Use these ideas to ensure that your marketing stands above the rest.
Idea #1: Video Marketing
As mentioned previously, adding an honest, personable touch to your marketing will be ideal. However, some techniques used in prior days are not as obsolete as once thought. You will realize that it is more about upgrading your repertoire than starting fresh. Start with using video to begin the process.
Commercial real estate needs you to be on your best foot forward when shooting video. Collect multiple shots of all the interiors and exteriors to be on the safe side of things. Post-production of these shots should then be edited in a cool manner. If need be, you can also outsource the marketing to a professional!
Idea #2: Social Media
Social media has taken our world by storm in such a short amount of time. It has become imperative for all organizations to have a digital profile to attain business. The same can be said for those working in commercial real estate. Your usual showcases of the home will not be enough.
You will have to make sure that you market your efforts on your chosen platforms. In addition, ensure that you use the important platforms for your own business. This does not mean that you have to be on every platform, just for its sake. Use the ones that drive the most traffic, and you will be good to go.
Idea #3: Website
The most important thing any real estate professional should have is a website. It is not just about having a digital presence online but optimizing it in a way that attracts clientele. First, look at the front-end of things, and ensure your website looks attractive and clean.
Then, you can use several digital marketing techniques to help your website show up first on search engines. These methods can support the website, from search engine optimization to targeted ads. Over time, you will see the fruits of your labour in full display.
In addition, you can manage your website easily with CRM for real estate agents. This system allows you to create beautiful website designs, refresh updates, and make your page appear attractive to prospective clients.
Idea #4: Print Media
A common theme of commercial real estate marketing is centred on upgrading your current digital skillset. Do not just discount the traditional forms of marketing just yet, as they can prove useful. Why not consider contributing to a guest article in the real estate sector if possible?
This showcases your market knowledge, but it helps attract more clients to your profile. From blogs to long-form articles, you have many editorial projects to work on at your leisure. Display these articles on your website, which will also lend credence to your professional profile.
Idea #5: Build The Network
In today’s interconnected society, moving up in your career is a matter of who you know. For example, you may want to try fleshing out your professional network in your downtime. This can come in incredibly handy in another way, such as driving more people to your business.
A good network allows you to simultaneously meet new people and build on present connections. Don’t be afraid to reach out to others, as they could make the difference between no traffic and much attention!
Idea #6: 3-D Showcases
Many online showcases of current listings are a 2-D affair in that you will only see photos of the interiors. While this can be great for simple business relationships, it can be taken a step further. For example, ensure that your showcases can be done in a 3-D manner. It is a much cooler way of allowing clients to see every nook and cranny of a living arrangement.
Idea #7: Continuous Learning
Learning what works for you and what doesn’t is important for marketing endeavours. Experiment with what works for you, and then try out newer techniques when it is viable. For instance, it never hurts to pick up a few extra tricks from a real estate program. Your next marketing effort could be your best one yet, after all!
