Real estate is people’s business: knowing what homes they want, how to best communicate with them, and how to seal the deal. Marketing yourself as a real estate agent can often make or break your career. Before purchasing a new home, buyers often scour the internet and interview agents before making the big decision, highlighting the importance of building your brand and getting your name out there!
The process begins before buyers become buyers: you want to ensure your name is out in the real estate world, even when potential clients are not looking to buy or sell. That way, your name is already floating in their heads when the time rolls around for them to make such a big life decision.
Although marketing in the real estate world can be intimidating, do not fret! We have compiled a list of our best tips and tricks to market yourself in this increasingly competitive industry. Let’s learn how to market yourself as a real estate agent:
1. Real estate school & coaching
At the end of the day, though, we are just strangers from the internet. Getting personalized consultancy and guidance will undoubtedly take your brand to the next level by ensuring that your marketing campaigns work to highlight your strengths.
Real estate agent coaching is advice from seasoned industry veterans. They know the market and how you can succeed in it. By working closely with you and your brand, they will push you to be the best agent you can be and provide mentorship whether you have questions about marketing or otherwise.
2. Create a website
The internet is a powerful tool: consumers use it to browse, businesses use it to market, and this intersection is exactly what you should capitalize on. Many homeowners search the internet for the perfect real estate agent, and you want to ensure that your information is easily accessible.
A website is a page dedicated to advertising and marketing you and your brand. Include photos, videos, values, testimonials from your past clients, a “get in touch” section, and even a blog page for customers to stay updated and engaged.
3. Partner with local businesses
When people look to buy or sell homes, they often ask their family and friends, sometimes even before they search the internet. As such, it is important to make a good impression on the people around your community to ensure optimal word-of-mouth marketing when the time comes.
Connect and partner with home decor showrooms, contractors, and coffee shops to promote your listings and invite them to attend and participate in open house events. You get marketing at their locations, and they get marketing at your event: a win-win for everyone!
In addition, you should also partner with real estate commission advance companies. Commission advances are helpful for real estate agents, allowing them to stabilize their month-to-month income. An advance gives you relief while waiting for your next sale to finalize.
4. Ask for referrals
As mentioned earlier, people often look to people they know to find a reliable real estate agent. Thus, when marketing yourself, asking for referrals should be at the top of your priority list. While it may seem intimidating, it has been proven that asking for referrals significantly increases your chances of acquiring new clients.
Try following up with buyers a couple of months after they have settled into their new homes— ask how they are doing, whether they have any more questions for you, and if they can refer you to family and friends when the opportunity arises.
5. Offer newsletters
Newsletters are an amazing way to stay at the top of potential clients’ minds. Whether you opt for physical newsletters distributed at events (or at local businesses!), email newsletters, or both, this form of marketing ensures that clients know what you are up to as of late. Send content that potential or current homebuyers may be interested in, report on local real estate news, and update them on listings in the area.
You do not need extensive graphic design knowledge to do so: simply write up some points to let them know you are thinking of them and are staying on top of the trends in the industry. This way, when they are looking for someone to facilitate their home buying, you will be the first they call!
6. Use social media to your advantage
.Millennials, as a generation, are starting to look for new homes, and to attract their attention is to be successful. You can’t market everywhere— it is simply unrealistic. Thus, mindfully selecting where you do choose to market will ensure success while minimizing expenses. Many social media platforms are currently engaged with this generation.
Not only do the majority of platforms allow you to create your page and post any content you would like, but many also offer Business accounts with insights and promotions to grow your brand. Most also offer advertisement options that allow you to pick a target audience, budget, and promotion length, essentially throwing clients into your hands.
